DIGITAL MARKETING IS CRUCIAL!
Yes, I said it, it’s crucial.
There is too much competition out there now for you NOT to think it is crucial. Pick one industry or type of business and type it in to Google along with the town you’re located in and just see what you’re up against.
Congratulations, you’ve done some homework on your competition. So now that you know it, what are you going to do about it?
Digital marketing is what NEEDS to be done if you truly want to be successful with your business. Sure, referrals are great, but eventually that well dries up unless you’re friends with one of the Kardashian’s. The internet is endless and you can pick and choose the areas you want to target. Maybe you feel that your immediate area is saturated with what you offer; target an area 20 miles away. I’m sure that you’re willing to drive for a client…
Are you in an industry that EVERYONE seems to be in? How do you plan to compete with the others? This is a question easily answered when you have a website that kicks ass, a team dedicated to moving you up in search rankings, a social media strategy that makes people notice you, and people who are creative because this is all the stuff they think about all day; How to make YOU MORE MONEY. Pick three companies that you compete with and see what they’re doing. Chances are, if you’re just starting this journey then you’re behind and it’s time to catch up. Nobody chooses a company listed on page 2 of Google, NOBODY!
By taking on a digital marketing company, you free yourself to focus on what you started as a hobby in the beginning. A team is out there actively getting you that next gig, before the current gig is over. A team is out there working to make sure that your website is eye-catching enough that people don’t immediately click off once they get there. And a team is out there making sure that they chat with you to find out what you’re goals are and to help you figure out what the growth strategy is.
Don’t neglect the power of digital marketing. Hire professionals and watch your business GROW!